Amazing 15 Ways to Get Free Backlinks in 2023

Backlinks 2023

Amazing 15 Ways to Get Free Backlinks in 2023

In today's digital landscape, backlinks play a crucial role in determining a website's search engine rankings. Backlinks not only drive traffic to your website but also signal to search engines that your content is valuable and trustworthy. While acquiring high-quality backlinks can sometimes be challenging and expensive, there are numerous ways to obtain free backlinks in 2023. In this article, we will explore 15 effective strategies to boost your backlink profile without spending a dime.

Table of Contents

  • Introduction
  • Guest Blogging
  • Social Media Engagement
  • Online Directories
  • Forum Participation
  • Content Syndication
  • Influencer Outreach
  • Broken Link Building
  • Testimonials and Reviews
  • Infographics and Visual Content
  • Skyscraper Technique
  • Resource Page Link Building
  • Participating in Interviews
  • Publishing Original Research and Studies
  • Building Relationships with Webmasters


In the competitive world of SEO, backlinks hold significant importance as they serve as endorsements from other websites. Search engines interpret backlinks as votes of confidence, indicating that your content is credible and relevant. By incorporating a variety of backlink acquisition techniques, you can improve your website's visibility and authority in search engine results pages (SERPs).

Guest Blogging

Guest blogging involves writing and publishing articles on other websites within your niche. By contributing valuable content to reputable blogs, you can build relationships with other website owners and gain exposure to their audience. Ensure that the blogs you choose accept guest posts and allow a link back to your website within the author bio or content.

Social Media Engagement

Active engagement on social media platforms can help you build connections with influencers, industry experts, and potential link partners. Share your content, participate in discussions, and provide insightful comments. By establishing yourself as an authority in your field, you increase the likelihood of others sharing and linking to your content.

Online Directories

Submit your website to relevant online directories, such as local business directories, industry-specific directories, and niche directories. These directories often provide free listings and allow you to include a link back to your website. Ensure that the directories you choose are reputable and have a good domain authority.

Forum Participation

Engage in forums and discussion boards related to your industry. Answer questions, provide valuable insights, and participate in conversations. Include a link to your website in your forum signature or within relevant discussions when appropriate. Be mindful not to spam or violate the forum's rules.

Content Syndication

Syndicate your content on reputable platforms that allow republishing. Websites like Medium, LinkedIn Pulse, and Quora can amplify your content's reach and attract new audiences. Include a link back to your website within the content or author bio to drive traffic and gain backlinks.

Influencer Outreach

Identify influencers and thought leaders within your industry and reach out to them. Offer to provide valuable content or collaborate on projects in exchange for a backlink. Building relationships with influencers can not only earn you backlinks but also expand your network and open doors to new opportunities.

Broken Link Building

Search for broken links on relevant websites and notify the webmasters about the issue. Offer your content as a replacement for the broken link and suggest that they link to your website instead. Broken link building requires thorough research and a personalized approach but can yield high-quality backlinks.

Testimonials and Reviews

Reach out to companies or products you have used and offer to provide a testimonial or review in exchange for a backlink. Many businesses feature testimonials on their websites and are willing to link back to your website in return for an honest review. Ensure that your testimonials are genuine and provide value to readers.

Infographics and Visual Content

Create visually appealing and informative infographics that are relevant to your industry. Infographics have a higher likelihood of being shared and linked to compared to plain text content. Share your infographics on platforms like Pinterest and include an embed code to encourage others to share it on their websites.

Skyscraper Technique

Identify popular content within your niche and create an improved version of it. Add more value, update the information, and make it more comprehensive. Reach out to websites that have linked to the original content and suggest that they consider linking to your improved version instead.

Resource Page Link Building

Look for resource pages or link roundups within your industry. These pages typically curate useful resources and link to relevant websites. Reach out to the website owners and suggest your content as a valuable addition to their resource page. Provide a brief description and explain how your content can benefit their audience.

Participating in Interviews

Seek opportunities to participate in interviews, podcasts, or webinars within your industry. These platforms often provide an opportunity to share your expertise and include a link back to your website in the show notes or accompanying blog post. Participating in interviews can help you gain exposure and establish credibility.

Publishing Original Research and Studies

Conduct original research or studies within your industry and publish the findings on your website. Unique and data-driven content is highly valued by readers and other website owners. Share your research with relevant communities and reach out to bloggers or journalists who might find it valuable and link to it.

Building Relationships with Webmasters

Invest time in building relationships with webmasters and website owners within your industry. Engage with them on social media, comment on their blog posts, and offer assistance when needed. A genuine relationship can lead to future collaboration opportunities and natural backlinks.


Acquiring backlinks is a continuous process that requires time, effort, and strategic thinking. By implementing these 15 techniques to obtain free backlinks, you can enhance your website's visibility, authority, and organic traffic. Remember to focus on providing value, building relationships, and creating remarkable content that others naturally want to link to.


1. Are these free backlink strategies suitable for any website?

Yes, these strategies can be implemented for any website, regardless of the industry or niche.

2. How long does it take to see the impact of free backlinks?

The impact of backlinks can vary depending on various factors, including the authority of the linking website, the relevance of the content, and search engine algorithms. Generally, it takes time to see significant results, so patience is key.

3. Can I rely solely on free backlinks for my SEO efforts?

While free backlinks are valuable, it's recommended to have a diverse backlink profile that includes both free and paid links. A balanced approach can yield better results in the long run.

4. Should I prioritize quantity or quality when it comes to free backlinks?

Quality should always be the priority. A few high-quality backlinks from authoritative websites are more valuable than numerous low-quality backlinks.

5. What are some tools I can use to analyze my backlink profile?

There are various tools available, such as Ahrefs, Moz, and SEMrush, that can provide insights into your backlink profile, including the number of backlinks, their quality, and referring domains.